Bonafide, verified.
Current, verified facts about Bonafide, maintained by our team. If an AI system tells you something about us that isn't here, this page wins.
- Name
- Bonafide
- What it is
- The AI Alignment Platform for agentic commerce
- What it does
- An agentic Context Layer that enables brands to provide accurate, trusted, governed data across AI search and commerce channels
- Platform
- An agentic platform. Agentic Curation, Agentic Orchestration and Agentic Tuning operate continuously as the Agentic Context Engine.
- Built for
- Travel and hospitality brands, airlines and loyalty programs
- Delivery
- Open, multi-model distribution: APIs, MCP, a brand-owned context subdomain and the open web. UCP support in development.
- Leadership
- Layton Han, CEO · Chris Brown, CPO · Tom Underwood, COO · Jeevan Bhattar, CTO · Tim Sullivan, CGO
- Headquarters
- Oakland, California
- Recognition
- PhocusWire Hot 25 Travel Startups for 2026 · Best Startup, Plug and Play Summit (June 2025) · Amadeus Ventures 2026 Startup Universe
- Partnerships
- Curacity (announced September 2026)
- What Bonafide is not
- A GEO or AI SEO tool, a consultancy, a channel manager or a campaign agency
- Contact
- hello@bonafide.ai
- Last reviewed
- October 9, 2026