Bonnie walking toward the camera down a server-room aisle, racks lining both sides
The AI Alignment Platform

Verified facts.
Every AI surface aligned.
Every time.

Bonafide enables brands to speak AI, delivering the context layer between brands and AI to ensure accurate information and responses for discovery, shopping, and purchase.

33%

of AI responses about travel and loyalty brands are misaligned with verified brand truth.

Aggregate prompts · 2024-present

+36%

alignment lift at a large global hotel brand. (34.3% of property data was misaligned.)

Curate case study

2.5x

LLM accuracy for an international air carrier, 25% to 63% accuracy in five months.

Airline / complex fares

The platform

One platform. Every AI surface.

Built for the complexity of travel and loyalty data, and the precision your brand demands.

Curate.

Aggregates and validates enterprise content and data from all sources, and structures it for machine readability.

Input
CMS CRM CRS POS
Output

A single Context Layer. Current enterprise truth.

↓ Feeds

The Context Layer becomes Orchestrate's input, ready to be served to AI surfaces.

Orchestrate.

Delivers the right context, to the right AI surface, for the right interaction.

Surfaces
LLMs Agents Chatbots Internal AI
Output

Verified, structured, property-level truth, at the moment of the query.

↓ Feeds

Every served answer becomes Tune's input, measured against commercial goals across every surface.

Tune.

Continuously optimizes how AI recommendations align with commercial goals across all AI surfaces.

Coverage
Product & Services Pricing & Availability Policy & Rules Loyalty & Offers Marketing Content
Output

Alignment improves with every interaction.

↻ Feeds back

Drift signals from Tune become Curate's next input. The Context Layer refreshes, alignment compounds, the cycle keeps running.

Live alignment

Same question. Different answers. Only one is true.

The misaligned version doesn't sound wrong, that's the problem.

PROMPT
WITHOUT BONAFIDE 3 misalignments
WITH BONAFIDE 0 misalignments
The architecture

Bonafide makes enterprise data speak AI on every surface.

Enterprise Data

  • Product & Services
  • Pricing & Availability
  • Policy & Rules
  • Loyalty & Offers
  • Marketing Content

Bonafide Context Layer

  • Curate

    Aggregate & verify content and data

  • Orchestrate

    Deliver the right context to the right AI

  • Tune

    Align & optimize commercial goals

AI Surfaces

  • LLMs (ChatGPT, Gemini)
  • AI Agents
  • Search & Discovery
  • Commerce & Shopping
  • 3rd Party Distribution
Some of the leading travel brands we work with
The Peninsula Hotels IAG Highgate Vueling Starwood United Airlines Ventures
Testimony
“Bonafide’s technology is helping us extend brand integrity into platforms like ChatGPT, Gemini, and Perplexity, ensuring AI-driven engagements with our brand are as refined and reliable as the stay itself.”
Nick Cohen
SVP Digital, E-Commerce and CRM · The Peninsula Hotels
Bonnie walking into a hotel lobby. Brand clarity at the point of arrival
Verified facts. Every AI surface aligned.

See how
it works.

We are delivering results today for leading travel and loyalty brands. We'd love to show you what it looks like in practice.