Team

Entrepreneurs with success innovating at scale

Layton Han

CEO

Data, Travel and eCommerce
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Co-founder/CEO, IPO, sold to United Airlines and later to Netzero

Co-founder, sold to American Express

CEO, grew travel data company from start-up to $100+ million in revenue

Co-founder/CEO, IPO, sold to United Airlines and later to Netzero

Co-founder, sold to American Express

CEO, grew travel data company from start-up to $100+ million in revenue

Tom Underwood

COO

Hotel, Travel and SAAS
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SVP Hotels, grew hotel business from $1 billion to $2 billion, enabling company sale to Expedia

CEO, doubled ARR in less than 20 months to nearly $10 million

CFO, founding executive team and raised over $25 million in capital

SVP Hotels, grew hotel business from $1 billion to $2 billion, enabling company sale to Expedia

CEO, doubled ARR in less than 20 months to nearly $10 million

CFO, founding executive team and raised over $25 million in capital

Jeevan Bhattar

CTO

Technology
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SVP Technology, managed over $100 million budget and 350 technology employees globally

SVP Technology, managed over $100 million budget and 350 technology employees globallyccc

SVP Technology, managed over $100 million budget and 350 technology employees globally

SVP Technology, managed over $100 million budget and 350 technology employees globally

SVP Technology, managed over $100 million budget and 350 technology employees globallyccc

SVP Technology, managed over $100 million budget and 350 technology employees globally

Chris Brown

CPO

Data Science and AI
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Founder, grew company to be the key data science partner for large brands including Google, Visa, Gap, US DoD, Wells Fargo and McKesson

Chief Data Scientist, built the company's ML/AI models to enable the company's global media buying and analytics efforts

Founder, grew company to be the key data science partner for large brands including Google, Visa, Gap, US DoD, Wells Fargo and McKesson

Chief Data Scientist, built the company's ML/AI models to enable the company's global media buying and analytics efforts

Investors

Advisors

Jeff Epstein

Bessemer Venture Partners

Sourav Ghosh

Host Hotels

Shomit Ghose

Clearvision Ventures

Steve Short

Enterprise Holdings

Clayton Reid

MMGY

David Pann

Microsoft

Tim Sullivan

Kognitiv

Carroll Rheem

iolite group

Our Brand

We are our client’s intelligent companion

  • Curate and direct a healthy information flow
  • Align brand truth to AI outcomes
  • Keep a watchful eye to maintain accuracy

We are our clients’ always-on, hardworking companion in AI Commerce. Our logo features a trusty sidekick, a Border Collie named Bonnie. Border Collies are regarded as the brightest canine breed, used as herding dogs on farms and ranches around the world to keep livestock safe and in check, a nice analogy for what we do at Bonafide:

  • Curate and direct a healthy information flow
  • Align brand truth to AI outcomes
  • Keep a watchful eye to maintain accuracy